A Lesson in Swedish History: Fjallraven Kanken

Via Blackbird: Introduced in August of 1978, Fjallraven’s Kanken backpack was marketed as an alternative book bag for Sweden’s school children because it centered its weight evenly along the spine and allowed both hands to be free. The new backpack was initially marked as a symbol of liberal political views and sometimes called “the Communist Hunchback” by stubborn detractors stuck on the old messenger style bags of their childhood, but Fjallraven’s founder, Ake Nordin, hoped to sell 200 Kanken bags in their first year. He sold 400. The next year sales reached 30,000. Thirty years have now passed since the first Kanken was sold, and its popularity has grown far beyond the halls of Sweden’s educational system.

I just ordered the Kanken from the friendly folks at Ooga Booga in a beautiful burnt red–I can’t wait for it arrive :}

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